COOKIE POLICY
Which cookies this site sets, what each one is actually for, how long it sticks around, and how to change your mind about any of it.
the edible kind would be betterLook At This Mug · Last updated 14 August 2026 · Version 1.0
1. The short version
We set one cookie to remember what you told the cookie banner, and — only if you agree — two Google Analytics cookies that tell us how the site is being used so we can make it better.
We do not use advertising cookies, we do not follow you around other websites, and we do not sell your data or hand it to anybody for their own marketing. Google, which provides our analytics, does use some analytics data for its own purposes under its own terms — see section 3.2.
If you say no to analytics, no analytics cookies are set, and we collect nothing about your visit. The site works exactly the same either way — there is no version of this where saying no costs you anything.
2. What cookies are
A cookie is a small text file that a website asks your browser to keep on your device. It lets the site remember something between page views or between visits — like the fact that you have already answered the cookie banner and would rather not be asked again on every page.
Similar technologies — local storage, pixels, tags — work in comparable ways. Where this policy says “cookies”, it means all of them.
UK law, the Privacy and Electronic Communications Regulations 2003 as amended by the Data (Use and Access) Act 2025, says we must get your consent before storing information on your device or reading information from it, unless one of a small number of specific exceptions applies. Since February 2026 those exceptions have included some low-risk analytics — but only where the analytics provider is working purely on our behalf. Google Analytics does not meet that condition, because Google also uses the data for its own purposes. So we ask you instead.
3. The cookies we use
3.1 Strictly necessary — always on
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| Look At This Mug (first party) | Remembers whether you accepted or declined analytics cookies, so we do not ask you again on every page | 6 months |
latm_cookie_consent
Look At This Mug (first party)
Remembers whether you accepted or declined analytics cookies, so we do not ask you again on every page
6 months
This one is exempt from the consent requirement, because it does nothing except record and act on the choice you made, and we tell you about it here and on the banner itself. After six months we will ask again, so your answer stays current rather than being banked forever.
3.2 Analytics — only if you agree
These are set only after you click “Accept” on our cookie banner. If you decline, or ignore the banner entirely, no analytics cookies are set.
| Cookie | Set by | Purpose | Expires |
|---|---|---|---|
| Google Analytics, via Google Tag Manager | Distinguishes one visitor from another, so we can count people rather than raw page loads | 2 years |
| Google Analytics, via Google Tag Manager | Keeps track of the current visit (session state). The | 2 years |
_ga
Google Analytics, via Google Tag Manager
Distinguishes one visitor from another, so we can count people rather than raw page loads
2 years
_ga_*
Google Analytics, via Google Tag Manager
Keeps track of the current visit (session state). The * is the identifier of our Google Analytics property
2 years
Google Tag Manager is the tool we use to load Google Analytics. Tag Manager sets no cookies of its own on this site.
What we do with it. We look at patterns across everybody — which pages get read, which get ignored, how people found us, what device they are on — and use that to decide what to fix next. We do not use it to build a profile of you, and we do not use it for advertising.
Google’s part in it. Google acts as our analytics provider, but it also processes analytics data for its own purposes under its own terms. That is exactly why we ask for your consent rather than treating analytics as exempt. Google’s own explanation of how it uses data from sites like ours is at policies.google.com/technologies/partner-sites.
3.3 What we do not use
This website does not use:
- advertising or retargeting cookies
- social media tracking pixels
- cookies that follow you to other websites
- A/B testing, heatmap or session-recording tools
The two tables above list every cookie this site sets. There is no third list.
The mug designer sets no cookies either, and stores nothing on your device — your photo and your design live in the browser’s memory while the page is open and are gone when you close the tab. There is more on that in section 2.3 of our privacy policy.
4. Changing your mind
You can change your cookie choice at any time. It takes one click, and taking consent back is exactly as easy as giving it.
Use the Cookie settings button at the bottom of any page to reopen the panel and change your answer.
Declining stops any further analytics cookies being set from that moment, and clears the ones already there.
Through your browser
You can also block or delete cookies in your browser. Be aware that this is a blunt instrument — it will affect how other websites work too.
Google’s own opt-out
Google provides a browser add-on that stops Google Analytics running on every site you visit, not just this one: tools.google.com/dlpage/gaoptout.
5. How this relates to our Privacy Policy
This policy covers what gets stored on your device. Our privacy policy covers everything else — what personal information we collect, why, who sees it, how long we keep it, and the rights you have over it.
6. Changes to this policy
If we add or drop a cookie, we will update the tables above and the “last updated” date. If we add anything that needs your consent, we will ask you again before setting it, rather than assuming an older answer still covers it.
7. Contact us
Questions about any of this, or about a cookie you have spotted that is not listed here:
Look At This Mug
Debbie Prescott, sole trader · Essex, United Kingdom
Send us a message
You can complain to us directly — section 6 of our privacy policy explains how. You also have the right to complain to the Information Commissioner’s Office at any time:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113 · ico.org.uk/make-a-complaint